Let’s start by saying hello and get in touch.
Our first conversation gets us acquainted and we choose to move forward, or move on. This can happen over the phone or together. It usually takes about a half hour or so.
Then we meet again and get down to business.
Here’s one way it can go.
We will work together and move through a 3 stage process from Discovery to Concept to Execution.
- Discovery – Your input will be most key in the first phase as we dive and find out where we’re going. We’ll capture your current challenges, biggest opportunities, previous experiences, current capacity and arrive at an agreement on a) the goals for our efforts, b) scope of work to be done, and c) budgetary considerations. This phase is key to developing a focused and realistic campaign plan that is authentic and resonates with your mission.
- Concept – Once firmly grounded in the work to be done, we switch the focus to the mindset of your target audience and develop strategies and tactics to deliver compelling messages, images, and experiences that drive your goals.
- Execution – The work of documenting the plan, designing core tools, implementing their use, and training on best practices is on me. When we’re complete you will have renewed focus, new capabilities, effective tools, and a clear path towards success.
Sound like a match?